In this episode of 'After the Show,' host Crystal Vilkaitis discusses key takeaways from a previous episode featuring guest Miranda Heslip, co-owner of Cloud Nine Pajamas. The conversation touches on the importance of social media, email marketing, and ways to earn money passively. Despite the interest in passive income strategies, Crystal shifts the focus to the power of determining 'Who, Not How' in business, emphasizing delegation, strategic outsourcing, and utilizing resources like the book by Dan Sullivan and Benjamin Hardy. She shares personal experiences and insights on how letting go of specific tasks can fuel business growth and personal satisfaction, citing examples of eCommerce management and social media planning. Crystal urges retailers to assess tasks that drain their energy and consider outsourcing or delegating these to focus on areas that matter most. The episode closes with a reminder to understand enough about outsourced tasks to ensure quality control.   00:00 Welcome to Rooted in Retail After the Show 00:29 About this week's episode with Miranda Heslip of Cloud Nine Pajamas 01:23 Finding the who (not how) to grow your business 11:46 You don't need to know it all you just need to know enough 15:31 My ask of you 16:11 Coming Up Next Week Join us in the Rooted in Retail Facebook Group to continue the conversation: https://www.facebook.com/groups/rootedinretail Get all of the resources for this episode here: https://www.crystalmediaco.com/episodes/the-art-of-delegating-finding-the-who-not-how-to-grow-your-business-after-the-show/ Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail