Carla Taruc Porticos is the UX/CX Research Lead and Managing & Founding Partner of Influx Research Philippines. Before her ABCs, she learned research terms from her parents who worked in market research for over 30 years. Shifting from market research to UX was seamless for Carla, having worked on UX projects since 2006. She also rides a 1200cc BMW RNineT motorbike which she calls “Beast.” Now, Carla is building an agritech start-up to uplift the lives of Filipino farmers, and dreams to be the first Filipina unicorn. In this episode we talk about golden nuggets of wisdom for user researchers, starting a profitable remote-first research company, the differences between marketing t and user research, and so much more.