Niki Torres is the founder, producer, and host of Chief Best Friends, a podcast helping women succeed in work and business through meaningful friendships. She also writes BFFs, a bi-weekly email for Asia’s female founders, bringing together resources on growing a business, cultivating friendships, and seeking opportunities for funding. Niki has 12+ years of experience in communications, growth, and digital marketing, and was most recently the Director of Product Growth at a Sequoia-backed startup. In this episode we talk about pirate metrics and growth loops, changing a team’s mindset from doing marketing to growth, building a community for content and UX writing, and so much more.