Ed Salvaña is a Product Designer at Facebook. After long stints on Facebook Ads, Instagram and Events, he now designs experiences for new platforms and devices at Facebook Reality Labs. While growing up, he thought he would become a priest, a pilot, or even a scientist. He ended up becoming an animator, engineer, then eventually a product designer. He still has trouble explaining what he does to his parents. Ed is also a voracious carnivore, appreciates fine brews and well-made video games. In this episode we talk about going from flash developer to product designer, designing for FB Ads, Events, Reality Labs, and Instagram, delivering impact through product incubation, and so much more.