Ray Sison is a Senior Design Director for Product Design for SNKRS at Nike, designing for a niche community of sneakerheads. Before that, he was the Head of Design at Clarity Money, which was acquired by Goldman Sachs in 2018. He was previously a Design Director at both Work&Co and R/GA, and worked on top brands like Google, Apple, Facebook, Playstation, Fortnite, Aesop, Nike+, Nike Basketball, Samsung, and a lot more. In this episode, we talk about what it’s like to design for a brand like Nike, how to be an effective design director, why making it harder to buy shoes makes sense, and so much more.