Building emotional connections between people and brands. - Listen

Building emotional connections between people and brands.

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Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. See acast.com/privacy for privacy and opt-out information.

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EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers....

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Having read Economics at Cambridge, ex-Procter & Gamble marketer, Greg Jackson, explains the success behind Octopus, recently certified as a Which? Recommended energy provider for the 7th year in a row. Innovative technology, great marketing and superb customer service are integral to the...

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