Heather Odendaal is the CEO and Co-Founder of WNorth, an organization that connects and offers development opportunities for mid-management  women with an upward career trajectory.  Heather started WNorth in 2015 after unsuccessfully seeking out a conference where she could network with like minded women. Heather says WNorth’s membership grew enormously during the pandemic as women sought a community more than ever.  On this episode of Run It Like a Girl, Heather talks about flexible work models and other initiatives corporations will need to take if they hope to attract and retain top talent.  And Heather has some great advice for would-be entrepreneurs….work for someone else first before launching your business. Learn more about WNnorth: https://www.wnorthconnect.com/ Follow on: Twitter LinkedIn Instagram YouTube Articles to check out With COVID stressors forcing women to abandon careers, how do you get male business leaders to lean in? Talk to them about Profit & Loss, not just Diversity & Inclusion. (co-authored by Philip Grosch) Don’t Fail Your Women Leaders Now  Heather Odendaal of WNORTH: 5 Things You Need To Know To Successfully Run a Live Virtual Event Fast three What's your favourite podcast or source of information: Think about this with Alexis Dean What are you currently reading: Becoming Heroines: Unleashing our power for Revolution and Rebirth: Elizabeth Cronise McLaughln Who is currently inspiring you: Melinda Gates