How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? 

What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? 

How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?