Crafting a Vertical Niche for Your SaaS with Dan MacGregor of Nexxiot
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Description
In this episode of SaaS Origin Stories Phil Alves is joined by Dan MacGregor, Co-Founder at Nexxiot, a successful startup in the SaaS platform space. He shares his insights on evolving simple tracking hardware to analytics and value-based SaaS platform. Dan also touches on the vertical vs. horizontal approach and how a product with bundled value is easier to market than a simple unbundled product.
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