In this episode of SaaS Origin Stories, Phil speaks with Artem Koren, Co-Founder and Chief Product Officer of Sembly AI, an SaaS platform that uses proprietary AI algorithms to transcribe and analyze meetings. Together, they discuss making smart decisions in the early stages of a startup, as well as how to recover from blunders, insights into building out an AI engine, and how Artem found and filled a gap in the technology market. Guest at a Glance: Name: Artem Koren About Artem: Artem Koren, Co-Founder and Chief Product Officer of Sembly AI, an SaaS platform that uses proprietary AI algorithms to transcribe and analyze meetings, making them a more effective experience for teams. Previously he was the Senior Vice President at UMT Consulting, which was acquired by EY Advisory in 2015, and the Co-Founder of Neusana. Artem on LinkedIn Sembly AI on LinkedIn Sembly AI Website Links from the episode: Artem on LinkedIn Artem on Twitter Artem’s article on the Major Pitfalls of Generative AI Artem’s Website Artem’s book Untethered Sembly AI on LinkedIn Sembly AI Website Sembly AI Blog Sembly AI on Twitter  Topics we cover: [00:14] - Artem’s Journey from Consulting to Co-Founder and Chief Product Officer [03:48] - Sembly AI as a Problem Solver [08:39] - Insights into Building Out an AI Engine [20:58] - The Importance of Focussing on Individual User Experiences when Approaching Big Organizations [27:54] - Finding and Filling a Gap in the Technology Market [34:23] - Dealing with ‘Hype’ when Building a New Product [37:39] - Making Smart Decisions in the Early Days of a Startup [45:52] - How to Deal with Early Mistakes and a Lack of Predictability [51:46] - Why You Should Approach Customers Earlier Rather Than Later