EPISODE SUMMARY Technical founders are born for a software business. After all, their very nature is a perfect fit for the software industry itself. However, even all the technical talent in the world will only be enough to keep your company financially afloat if you can’t connect with others. In this episode of Scale Your SaaS, Full Cycle Executive Coach Eric Weiss talks about the importance of cultivating your technical workers to become story-driven with Host and B2B SaaS Sales coach Matt Wolach. He also shared the steps to the whole cycle process along with a fantastic meditation hack for leadership. Succeed in your SaaS by enhancing your technical skills with care-centered growth techniques!  PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 272, "How Technical Founders Can Win in the Software Business - with Eric Weiss" Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor Guest: Eric Weiss, Executive Coach at Full Cycle Executive Coaching TOP TIPS FROM THIS EPISODE Help Your Engineers Connect to CustomersExperience a Different Role to Gain PerspectiveLock Your Company in Improvement CyclesFocus on Strengths Then Gradually OrchestrateLead with Confidence Instead of Fear EPISODE HIGHLIGHTS Engineers are Not RobotsLeadership Turns Others Into Champions Coaching Transfers Ownership  TOP QUOTES Eric Weiss [2:29] "I always found that I got the best out of people when I didn't make it about me, but really made it about them." [4:52] "Engineers are not robots. They're humans. And they actually care about the work that they're doing and the impact that they're having in the world." [19:58] "Don't worry about the money. Don't worry about the product. Focus on the people that you're serving." Matt Wolach [6:19] "Figuring out how they're improving, how they're making impact, how they're helping people out there is critical… And I think it's important for engineering to hear that people absolutely love it." LEARN MORE To learn more about Full Cycle Executive Coaching, visit: https://www.fullcycleproduct.com/ You can also find Eric Weiss  on LinkedIn at: https://www.linkedin.com/in/ericmweiss/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram