EPISODE SUMMARY When it comes to accounting, how much time is spent creating entries and spreadsheets? While this is not a big deal, as long as you have an accounting department or a talented CFO, it may cost you loads of revenue. In this week's episode of Scale Your SaaS, FinOptimal Founder and CEO Jesse Rubenfeld expounds on the massive impact of automation on accounting with Host and B2B SaaS Sales Coach, Matt Wolach. He also touches on the importance of knowing yourself and the buyer to succeed in your software business. Scale more efficiently and strategize thoroughly with the power of automation!  PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 274, "The Best Ways to Get an Accurate Financial Picture of Your Business - with Jesse Rubenfeld" Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor Guest: Jesse Rubenfeld, Founder & CEO at FinOptimal TOP TIPS FROM THIS EPISODE Automate Your Accruals FasterFree Your Mental BandwidthHire Talent with Relevant Hybrid ExperienceKeep Knowing the BuyerFilter the Noise from Your Vision EPISODE HIGHLIGHTS Accountancy is the Language of BusinessAutomation is a Money-making Machine Discovery is About the Buyer TOP QUOTES Jesse Rubenfeld [17:19] "Knowing thyself is being able to follow your lights, hear others and incorporate suggestions, but not get derailed by every opinion that sounds well-informed." [23:45] "Think about your business as a financial package. Look for ways to articulate that financial package more clearly without doing much work." Matt Wolach [4:47] "You're like… Well, I'm already doing this. I figured out some great ways to make it quick and simple. Why don't I open up some of that bandwidth for others." [20:41] "The sales reps doing it for a long time did much worse discovery. Their discovery process was far worse than the newer reps. And the reason is because they feel like they've seen it all." LEARN MORE To learn more about FinOptimal, visit: https://www.finoptimal.com/ You can also find Jesse Rubenfeld  on LinkedIn at: https://www.linkedin.com/in/jesserubenfeld/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram