EPISODE SUMMARY In today’s fast-paced digital landscape, marketing automation has become a powerful tool for businesses of all sizes. To dive into the world of marketing automation and its potential, I sat down with Shay Howe, the Chief Marketing Officer at ActiveCampaign. ActiveCampaign is a product known for its versatility, offering hundreds of pre-built automation that span transactional email, email marketing, marketing automation, e-commerce, and CRM. Shay, a product leader with a diverse background in design and engineering, spearheads the marketing, customer activation, partnership, platform strategy, and ActiveCampaign postmark teams. In this new episode, host and B2B SaaS Sales Coach Matt Wolach drills down on the details as Shay Howe shares his insights on marketing automation, the evolving role of a Chief Marketing Officer, and the value of staying close to customers. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 287, “All Things Marketing Automation – with Shay Howe” Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor Guest: Shayne Howe, Chief Marketing Officer at ActiveCampaign TOP TIPS FROM THIS EPISODE Embrace the Power of Marketing AutomationUnlock Personalization through Marketing AutomationAddress Misconceptions About Marketing AutomationEnhance Customer Engagement and Automation EPISODE HIGHLIGHTS The Dynamic Role of a Chief Marketing OfficerFinal Thoughts and Advice on Marketing Automation TOP QUOTES Shay Howe [10:58] “Marketing automation is incredibly approachable.” [17:20] “Don’t over-automate; leave room for that human touch.” [22:40] “Build automation to create surprise and delight.” Matt Wolach [21:18] “Stay close to your customers and follow their lead.” [25:06] “Find your way through building a product where folks are jumping into use it faster.” LEARN MORE To learn more about Active Campaign, visit: https://www.activecampaign.com/  You can also find Shay Howe on LinkedIn: https://www.linkedin.com/in/shayhowe/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram