EPISODE SUMMARY Scaling a SaaS company is more than just a great product or a talented team. It's a complex dance between understanding the market, aligning sales and marketing efforts, and continually evolving based on real-time insights.  In this recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sat down with Brady Jensen, the Founder and CEO of Aggregate Insights, shedding light on the nuanced strategies crucial for SaaS growth. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 295, “Win More Deals by Knowing What Your Customer Needs - with Brady Jensen” Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor Guest: Brady Jensen, Founder and CEO at Aggregate Insights TOP TIPS FROM THIS EPISODE Build a Robust Foundation From Start-Up to IPOUnite Sales and Marketing: The Need for a Shared TruthApply the Buyer-Centric Approach: A Game-Changer from the Start EPISODE HIGHLIGHTS The Pitfalls of Blind Assumptions: Risks in Disregarding Market Insights The Role of Win-Loss Analysis: A Pathway to Competitive Edge TOP QUOTES Brady Jensen [5:11] "There's really no better way to de-risk an early stage startup than understanding intimately who your buyer is." [14:43] "Toughen up. Talk to the buyer... You won't do yourself any favors by hoping you got it right." Matt Wolach [10:59] "One good quarter of win-loss can turn around and go to market." [21:22] "There's improvement to be made. If we can't have an honest conversation about what the improvements are, you're destined for this, you're on the tracks towards this big showdown." LEARN MORE To learn more about Aggregate Insights, visit: https://aggregateinsights.com/  You can also find Brady Jensen on LinkedIn: https://www.linkedin.com/in/bradyjensen/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com. Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram