EPISODE SUMMARY In the latest episode of "Scale Your SaaS," host and B2B SaaS Sales Coach Matt Wolach sat down with Joran Hofman, founder, and CEO of Reditus, a dynamic affiliate management software tailored for SaaS businesses. Hofman shares his expertise on affiliate marketing and how it can elevate your B2B SaaS business. Hofman highlights the challenges he faced in managing affiliate programs and the need for a better solution, which led him to founding Reditus. The platform focuses on empowering SaaS companies by providing insights into effective affiliate recruitment, filtering, and communication.  Read more to find out how you can build an effective affiliate marketing program for your business, too. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 300, “How to Start Your Affiliate Marketing Program - with Joran Hofman” Guest: Joran Hofman, Founder & CEO of Reditus Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor Sponsored by: Leadfeeder TOP TIPS FROM THIS EPISODE Understand Affiliate MarketingBuild a Strong Affiliate ProgramChallenges in Setting Up Affiliate ProgramsNurture Affiliate Relationships EPISODE HIGHLIGHTS The Growth Journey of ReditusAdvice for Early-Stage SaaS Leaders TOP QUOTES Joran Hofman [07:30] "Get the foundations in order. Make sure your website is converting well." [15:20] "Engaging affiliates is really important. Have proper resources in place." [21:30] "Don't start [affiliate marketing] unless you have 10k monthly recurring revenue or unless your clients are really asking for it." Matt Wolach [08:11] "Start with your current network. Invite your current network; they know the value of your product." [05:56] "The affiliates go out and do the work for you and it kind of makes your sales and marketing arm much bigger." LEARN MORE To learn more about Reditus, visit: https://www.getreditus.com/?gr_pk=EmM&gr_uid=VDYR  You can also find Joran Hofman on LinkedIn: https://www.linkedin.com/in/b2b-saas-growth/  For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com. Visit our sponsor: https://www.leadfeeder.com/  Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram