EPISODE SUMMARY In the fast-paced world of software companies, the journey from initial product-market fit to achieving market dominance is both exhilarating and challenging.  This week’s episode of Scale Your SaaS features Roland Sieblink, Founder & CEO at Midstage Institute. As a seasoned entrepreneur, he shared invaluable insights into navigating this critical mid-stage phase with host and B2B SaaS Sales Coach Matt Wolach, shedding light on common misconceptions, essential strategies, and personal growth. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 305, “How To Become a Unicorn Company - with Roland Siebelink” Guest: Roland Siebelink, Founder & CEO of Midstage Institute Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor Sponsored by: Leadfeeder TOP TIPS FROM THIS EPISODE Aligning Teams and FunctionsPersonal Growth of LeadersStrategies for Accelerated Profitability EPISODE HIGHLIGHTS Understanding the Mid-StageThe Importance of Strategic FocusFinal Advice TOP QUOTES Roland Sieblink [17:37] “One question we always asked the executive teams when we interviewed them right before a workshop is can you state your strategy in one sentence? That is still the best possible indicator I found of having a sharply focused strategy.” [21:35] “I would still say start with creating a bit more self-awareness. And that sounds very soft. I know a lot of people resist that. But really, if you can learn to be more open to some feedback about yourself, maybe ask a coach to do a 360 survey of people around you.” Matt Wolach [15:39] “Learn your market, know who your ideal customer is, and aim directly at that customer with your product with your marketing messaging with your sales process, aim at that person.” [09:36] “A lot of people don't realize the evolution you need to go through as a leader. As your company grows, there are so many different changes.” LEARN MORE To learn more about Midstage Institute, visit: https://www.midstage.org/  You can also find Roland Siebelink on LinkedIn: https://www.linkedin.com/in/rolandsiebelink/   For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com. Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/  Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram