Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes, you read that right. This shows that you don’t need a big audience to launch an event. Like I always say, doing an event is one of the best ways to introduce yourself to the market. So, don’t worry if you don’t have an extensive list. What you need to worry about is this one crucial thing that most marketers overlook. What is it? What’s the secret formula to filling an event that converts better? Listen now to my conversation with Austin Ford to find out.   Key Takeaways: Introduction (00:00) From jack of all trades to becoming the challenge king (02:01) The power of focusing on one thing (09:06) Transitioning from challenges to virtual events (10:42) How to get traffic to your events even without a list (13:26) Better conversions vs. better speaker (16:07) Mistakes most entrepreneurs make with challenges and events (18:55) Smaller events convert better (21:04) What to do after your events? (22:09) Episode wrap-up (22:57)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!