Jake Dunlap is the CEO and founder of Skaled. Jake and the Skaled team have helped thousands of sales leaders worldwide create modern GTM systems and approaches and have been part of more than their share of elite sales team success stories. Jake joins the show in a rare 4th appearance to discuss how elite sales teams and salespeople are innovating to make HOW they sell be more impactful than WHAT they sell. This episode will help you make small improvements to how you lead that result in large, disproportionate results. You can connect with Jake on LinkedIn here. You can get your copy of The Innovative Seller here. You can register for the Innovative Seller Summit here. For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.