Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies. Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing. She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways. And one of the tools her team helps people use with great success? Storytelling. She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it. You can connect with Annie on LinkedIn here. You can learn more about Decoded Strategies here. You can check out the Decoding Story-Based Marketing Podcast here. You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here. For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.