This one is all beef, we have Darryl Praill, Chief Marketing Officer at VanillaSoft. No one is better qualified to discuss the the "fundamental pillars" of running Inside Sales and Engagement practices? To what extent do CRMs and Marketing Automation tools help in achieving the results? Darryl hits the issue head on and shares best practices that include data, defined sales engagement processes, analytics and shared metrics, non-stop product and market training, sales coaching and mentoring, personal accountability, and mutual respect and collaboration.