Scott Gillum is founder of Carbon Design, and a fellow member of CEB’s Sales & Marketing Thought Leadership Roundtable. In this episode, Scott and I pick up a discussion we have been having for some five years, based on the age-old question of “Why do we need salespeople?” This is not the usual us-versus-them sales and marketing discussion. The direction is how do we align the two groups to better serve the customer and our company. Listen in on this battle for ideas, but not supremacy.