In this episode of the Sales Secrets podcast, Brandon talks about the Rule of 2 in goal-setting. Brandon says that goals should come in two parts: how much + by when. Setting a number gives you a concrete goal to achieve. Meanwhile, a time constraint keeps the urgency in your goal, which then inspires you to take action sooner rather than later. When done correctly, the Rule of 2 will help you keep motivated and on track to achieving any goal you set your eyes on.