Kate Simpson, owner of Cerulean of Cape Cod, was always a maker and a nurturer. She created her own jewelry, sold it at weekend markets, and even had a spot at a vendor-based retail store, all while working full-time as a nurse. Eventually, though, she wanted to take the entrepreneurial leap into nurturing a retail store of her own. That’s when Cerulean was born. Listen in as Kate shares how Cerulean has evolved through several locations, what she’s learned over the past five years, how she’s adapting to a new customer base at her latest storefront, and why she loves being the group ambassador and call moderator for Master Shopkeepers. For show notes, including links to follow Kate on social media, visit www.savvyshopkeeper.com/episode212. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers