The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It’s turned into something that we feel almost forced to do if we want to stay relevant.  That’s a big reason why people have such a hard time putting the fun back into social.  But just because social media isn’t easy anymore or as fun as it used to be, doesn’t mean it isn’t awesome! Especially if you are a founder who wants to connect with your audience, build your authority, and increase your revenue.  Let’s talk about the transition from social media being easy to what it is today and the shifts we need to make in our business if we want to keep leveraging social as an awesome tool to grow our businesses.  In this episode of the podcast, I talk about:  Back in the day when social was actually easy What held me back from shifting my approach Why easy isn’t everything  The Evolution From Nice To Need The reign of personal brands Our dwindling attention spans Not being scared of change Polished imperfections …And More!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/259