Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok.  But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience.  If your business is on IG and you’re NOT using Reels, you’re seriously missing a huge growth opportunity.   While IG is still playing catch up to TikTok's reputation for video and discoverability, learn how business owners can make a big push forward by leveraging Instagram Reels. In this episode of the podcast, I talk about:  Why Instagram Reels work for businesses The history of Instagram Reels The immature Mr. Al on IG Your #1 focus when creating Reels for your biz Starting conversations, not teaching lessons My hot & cold relationship with lip-sync videos …And More!   This Episode Was Made Possible By: Instagram Bootcamp Challenge You don’t need to go viral on Instagram. You need to get Profitable!  Refresh your Instagram approach so you can ignore the vanity metrics and focus on what matters: Profitable Engagement. The Instagram Bootcamp is here to help you abandon what’s not working, rise above the low engagement across the board on IG, and start implementing the strategies that are proven to work for businesses like yours! If you’re ready to make this a new reality for your business, then it’s time to join the FREE Instagram Bootcamp: https://onlinedrea.com/bootcamp   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/267