Vihan Sharma, Managing Director, Europe, LiveRamp, and Bruce Biegel, Senior Managing Partner, Winterberry Group, discuss the state of second-party partnerships and how companies can set themselves up to use data partnerships to deliver better customer experiences.
Published 03/23/21
Investing in the ability to know your customers better is an opportunity you can’t afford to miss. Increasingly, this responsibility falls to Chief Data Officers who are now charged with turning data into a competitive advantage for their business all while protecting it.
Published 03/18/21