Chipoys Co-Founder and Better-For-You CPG Entrepreneur. Erick's jump from International Marketing Director for Monster Energy to Product and Brand at Chipoys is a masterclass in CPG execution. Erick and his co-founder share the complimentary dichotomy synergy, when aligned properly, can build a product that redefines a category for consumers. Think Andrew Carnegie and Charles Schwab or Steve Jobs and Steve Wozniak... perfect harmony, well most of the time! The team is building the first major better-for-you option answer to the traditional Red Dye #42 chips still conquering convenience and retail today. The challenges associated with disrupting a market full of legacy brands while scaling both domestic and international simultaneously are just some of the higher-level topics discussed. They are also just as focused on their offerings and SKU count in an effort to ubiquitously saturate their category as when they launched.  For more information about Chipoys, including all of their flavors, visit their website at https://chipoys.com/. And to find Chipoys in a store near you, use their store locator, or find them on Amazon. Leave Some Feedback: Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review.   Connect with Us: TheHowtoEntrepreneur.com Instagram Twitter LinkedIn   Today's Sponsors: CoPilot (FKA Delta Trainer) - #1 Rated one-on-one remote personal training SANESolution - Harvard Medical endorsed body & mind health framework American Dream U -  Transitioning veteran professionals