Nick talks to Justin Donald, the founder of Lifestyle Investor, about the concept of lifestyle investing and the importance of understanding wealth creation, freedom, and impact for entrepreneurs and business owners. Justin shares his journey from being an entrepreneur to becoming a successful lifestyle investor, emphasising the need to diversify investments and create passive income streams. They discuss the ten commandments of lifestyle investing, focusing on principles such as reducing risk, creating cash flow, and finding income amplifiers.  KEY TAKEAWAYS Establishing clear investment criteria is crucial for making informed investment decisions. This includes factors like passive income generation, risk reduction, and finding invisible deals. Prioritising investments that generate immediate cash flow can help de-risk deals and provide ongoing returns. Focusing on getting the principal investment back quickly allows for reinvestment and compounding of wealth over time. Seeking opportunities to enhance returns through preferred terms, equity kickers, or co-investment options can maximise the potential of an investment. Developing a mindset of attachment-detachment balance is essential in navigating the emotional aspects of investing and making rational decisions. BEST MOMENTS "I don't want to buy a job. I don't want to make the mistake of starting a business or buying a business thinking that, hey, I'm buying passive income." "Most entrepreneurs are over allocated into one single business. So all their eggs are in that basket, should something happen." "I think it's important just to draw a line onto this is that, you know, if you have a business, I often say there are multiple exits anyway, right?" "Most people are clocking their wins when it's just paper money. So there's a markup. There's a, like, this isn't real money that, or, or you have your money tied up in, uh, you know, in the stock market." VALUABLE RESOURCES Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ Work with Nick: https://highvalueexit.com  Nick’s Facebook: https://highvalueexit.com/fb Nick’s LinkedIn: https://highvalueexit.com/li Nick’s Instagram: https://highvalueexit.com/ig Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. Nick Bradley- exit, strategy, podcast, business, scale, scale up, growth, equity, high-value, wealth, sell, sold: https://highvalueexit.com/