By setting her goals in stone, and by being consistent in her decision-making, Amira Alvarez turned tripled the income for her business, ’The Unstoppable Woman’, and by doing so created a high six-figure annual income for herself.   It’s a tale of persistence, dynamism, focus and determination that can’t fail to inspire those looking for a way to supercharge their own story. In this latest edition of Nick’s ground-breaking ‘Entrepreneur In Focus’ series, Amira discusses her path to success in the hopes that you’ll be inspired to do the same.   KEY TAKEAWAYS   Amira’s initial goal was simply to make money doing something she loved. But as her journey progressed, her purpose took on extra focus, and became clearer and clearer.   Amira's purpose is not set in stone. It is an ever-evolving element of her future. It is an iterative thing, and requires constant re-evaluation.   Fear defines so many of society’s outcomes and expectations. We constantly look for the worst case scenario in any decision and use that to steer us towards a positive outcome.    What do you want? Where are you going? How do you get there? Which obstacle must you overcome along the way? We can’t achieve success in an instant, but we can often make the journey there a little speedier.   You mustn’t let yourself off the hook. Hold yourself to the highest standards, and look for ways to climb. That’s how you get to the next level.   "Magical thinking" doesn’t work. You can use your thought to visualise the thing you want, but you’ll never obtain it unless you do the work.   After coming to the realisation that she was working too hard and not seeing the returns she wanted, Amira decided to try a different strategy. She obtained significant help, invested in mentorship, and turned her journey completely around.   A stretch goal is a crazy goal that should be impossible. But by reaching for it, and by throwing everything she had at it, Amira aimed for a million-dollar turnover and achieved 700k.   BEST MOMENTS   ’The way that you do one thing is the way you do everything’   ‘It can be an extraordinarily, delightful, amazing life’   ‘I wanted it all. I wanted to do what I wanted and make a living at it’   ‘Our directive in life is to grow’   ‘A goal is not something you strive towards, but something you come from’   ‘It always starts with opinion you have of yourself'    ‘Take your ego out of it. Getting help is so extraordinary’   VALUABLE RESOURCES   Nick’s Twitter Scale Up Your Business Podcast  www.nickcbradley.com   Amira Alvarez - https://amiraalvarez.com Amira Alvarez LinkedIn - https://www.linkedin.com/in/amiraalvarez/     ABOUT THE HOST   My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor.   My background is in growing and scaling VC and Private Equity backed businesses.   Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.   I’m passionate about personal and professional development - showing up and being the best version of myself ... every day.   My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.   CONTACT METHOD   https://twitter.com/nickcbradley [email protected] www.fielding.global