Episodes
You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it.  Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses...
Published 12/04/23
I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive...
Published 11/27/23
One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions. Check him out at www.danielalfon.com
Published 11/20/23
Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast...
Published 11/13/23
David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show.  I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments.  Check Out Dave's Books As an Amazon Associate, I earn from qualifying...
Published 11/06/23
We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen!   OK Boomer! It's Time To Start Your...
Published 10/30/23
While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard.  An entrepreneur can boost sales when their podcast is On a regular schedule (it helps you be seen as reliable). Makes points through personal stories (it helps them to know you, while not going on a complete tangent). Good. Most people do...
Published 10/23/23
Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials...
Published 10/16/23
Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content.  After coming back from the Spark Ignite Christian Podcast Conference, I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followers, and...
Published 10/09/23
I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to...
Published 10/02/23
Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson. In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy. Join the School of Podcasting Community Risk-Free Are you...
Published 09/25/23
in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation. But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech. So, whether you're...
Published 09/18/23
What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium?  Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way...
Published 09/11/23
Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch, PodcastSop, Podlottery,Podscore) and he is the host of Podcasting Made Simple. Today, he shares 10 Factors of Podcasting Success. Erase Your Weaknesses With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some...
Published 09/04/23
In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests. We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process. Throughout the episode, we highlight...
Published 08/28/23
Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video? Worry not, because in this week's episode of The School of Podcasting, Dave Jackson provides a solution to this common problem.Dave discusses the benefits of using cloud storage services like Backblaze B2 Cloud Storage to free up space on your computer. He shares his personal experience with Backblaze, emphasizing its reliability and the peace of mind it...
Published 08/21/23
Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly...
Published 08/14/23
Today I'm introducing you to a show with my smallest audience, but also my most vocal. If I go too long without an episode they let me know. This podcast is my audio diary. So yes: I'm not trying to make money I don't care about downloads I'm just talking about me I try to make it entertaining. It is the cheapest therapy I've ever paid for. In today's episode you will hear my talk about a car accident I was in this week. It was a bad day.... or was it? Follow Building a Better Dave  in: ...
Published 08/11/23
One of the things podcasters say is “find your voice” without knowing that it’s Jargon. After all, is my voice lost? What does that mean? Today we will look at finding your voice, and I will tell you what the difference is to the listener. Because the interesting thing is your voice isn’t lost. It’s just got a lot of clutter on top of it. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School...
Published 08/07/23
Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember. Your Legacy I saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so...
Published 07/31/23
Today I share another one of my shows. It's called You Podcast Consultant. While the School of Podcasting is typically around 40 minutes, Your Podcast Consultant is always 9 minutes or less. It's a nice bit size chunk of podcasting advice based on the common questions I see in the podcasting space. There are 143 episodes available at podcastconsultant.com  You can follow the show on  Apple - Spotify - Google - Amazon  P.S. This is episode 12, so there are now 4+ Million podcasts (I...
Published 07/28/23
One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than...
Published 07/24/23
Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) it got me thinking about the early "Middle Finger to the Radio Industry" start of podcasting (and sadly, we seem to repeat history).  There is a study of 1200 podcasters who shared their why and how they podcast, and I share some additional insights. Some of them are not popular, but they are true (from my desk).  Join the School of Podcasting...
Published 07/17/23
I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do.  Today is the show Ask the Podcast Coach, which I do with Jim Collison from Home Gadget Geeks, and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at  www.askthepodcastcoach.com/live You can jump into the video at www.askthepodcastcoach.com/question  You can also leave a question by clicking on the microphone in the bottom right-hand corner at...
Published 07/12/23
Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and...
Published 07/10/23