Rob is a seasoned software developer and technology professional.  His background includes over 30 years of design, development, and solution creation. In the past, Rob's roles have included staff developer, director of development, and architect administrator.  He received his MBA (with a concentration in e-Business) at the University of Phoenix and also holds a BS in Computer Science from the Rose-Hulman Institute of Technology.  Rob has written and published a semi-biographical book, e-books, and a book on software development careers. He is also a podcaster and a regular contributor to the blog titled Develpreneur.  Key Takeaways Spending time in your customer's shoes. Learn how you can occasionally dig in, understand, and leverage your client’s needs Rob’s working process. Rob’s method of ensuring an organization’s goals are aligned in all departments so that there’s uniformity in expectations vs deliveriesThe information Rob needs from a business before he can recommend possible solutionsThe obstacle is the way. Learn how you can start turning your errors and failures into success A solution-building system. Rob explains why understanding your customer’s expectations and experience is the key step during the design phase of building a solutionAreas in which Rob is proficient in the digital assistant nicheSeeking feedback on your customer’s definition of success Connect with Rob Website - https://rb-sns.com/  LinkedIn - https://www.linkedin.com/in/robbroadhead/  Twitter  - https://twitter.com/rbcposts  Schedule a free call - https://calendly.com/rob-interview/1-hour-discussion