Brian Gregory is the Founder and ceo of Admanity.com and creator of the breakthrough algorithm behind the admanity®protocol. He is also a former 20-year publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling.  Admanity is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche.  The simple Admanity test isolates one of 15 emotional archetypes best suited for the business is the only algorithm that can identify a company’s emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics.  It gives agency-level recommendations that the brand can use for years.  In addition to creating Admanity algorithm for The Admanity Protocol, he has written over 2,000 pages of Admanity curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!”  Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest. Key Takeaways The magical test that Brian’s company, Admanity, offers small business owners, as a way to classify and predict the nature of a businessBusiness archetypes. Brian shares with us the science behind his company, and how exploring the emotional connection between a business and its customers is the key to creating powerful business stories.How any business owner can harness the power of emotions to sell. And how knowing your business archetype lays the foundation for such a project. How Admanity differs from an ordinary agency. Brian shares how his team helps its clients in building a powerful brand that is psychologically on pointThe most successful emotional triggers as utilized by leading brands in prosperous advertising campaignsBrian talks about his book, Sheep Don't Eat Complicated Grass, and its connection to his business philosophy Connect with Brian Website - https://admanity.com/  Facebook - https://www.facebook.com/theadmanity  LinkedIn - https://www.linkedin.com/in/briangregoryadmanity  Instagram - https://www.instagram.com/the_admanity/  Sheep Book - https://sheepdonteatcomplicatedgrass.com/wp-content/uploads/2017/07/Sheep-Book-Sales-Letter-FINAL-July-2017.pdf