Before there was Arnold Schwarzenegger and Jack LaLanne, a very different strong man captured the imagination of the planet. A man so powerful and muscular, he changed his first name to sound like the roar of a lion. In the early 20th century, Bernarr MacFadden introduced the world to not only fitness culture, but health beliefs so controversial and dangerous,  they continue to haunt and hurt us today.     Special Thanks To our Sponsors BEST FIENDS You’ve earned your fun time. Go to the App Store or Google play to download Best Fiends for free. Plus, earn even more with $5 worth of in-game rewards when you reach level 5. FIELD OF GREENS To help get you started, we got you 15% off your first order. And another 10% off when you subscribe for recurring orders. Visit FieldofGreens.com and use promo code SCOUNDREL. BURROW Listeners can get $75 off their first order at Burrow.com/scoundrel.   See omnystudio.com/listener for privacy information.