Johnnie Walker Princes Street Harris Tweed Hebrides Collaboration
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Welcome to this very special partnership episode of Scran where we have teamed up with Johnnie Walker Princes Street to bring you news of a fascinating collaboration. 2 years in the making, Johnnie Walker, a brand synonymous with Scotland, quality and heritage, has teamed up with Harris Tweed Hebrides to launch a new whisky complete with luxury packaging. This is the first of the ‘Johnnie Walker Princes Street Collective’ collaborations- a series that will bring together the world’s leading Scotch whisky with Scotland’s best creative forces to create unique and collectable whiskies. The whisky represents a world first, having been matured over the past year in special hand-selected American oak casks in the Whisky Makers Cellar at Johnnie Walker Princes Street. The cellar, which holds just 26 casks, is unique amongst bondedwarehouses in Scotland, tucked beneath one of Edinburgh’s most famous streets. We went along to the launch of this new whisky to hear all about how these two Scottish power houses have come together to create something unique and special. Rosalind sat down with some of the key players in this collaboration of arguably two of Scotland's best known luxury brands. First up is Emma Walker, Master Blender, who you may recall we met just over a year ago when Johnnie Walker Princes Street first opened.  Next up is Mark Hogarth Creative Director at Harris Tweed Hebrides. Mark has spent many years working on high end collaborations and he tells us that this partnership with Johnnie Walker ticked all the boxes for the brand, especially in terms of attention to detail, Scottish heritage and sustainability. Finally Rosalind is joined by George Harper, Johnnie Walker Whisky Specialist who created the Johnnie Walker Princes Street Collective bottling. George tells Rosalind all about the process they go through in developing a whisky and a collaboration such as this as well as highlighting some exciting times ahead for Johnnie Walker fans. We hope you enjoy this episode of Scran and you can learn more about Johnnie Walker Princes Street, this great collaboration and what's on offer for visitors here. Learn more about your ad choices. Visit megaphone.fm/adchoices
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