In this episode of Scrappy ABM, host Mason Cosby is joined by Trevor Grimes, Lead Content Strategist at Scrappy ABM, to discuss strategies for repurposing existing content assets to support account-based marketing programs. You'll get a practical playbook for taking inventory of current content and identifying opportunities to reuse and reframe it to fill gaps in the buyer's journey. Best Moments: (01:38) Exploring content repurposing for ABM programs (03:18) Mapping out content distribution strategy with Trevor Grimes (07:36) Maximizing content repurposing opportunities through podcasts (11:08) Repurposing content for ABM programs (21:08) Tips for creating marketing content on a budget (25:42) Overcoming roadblocks in content repurposing Guest Bio: Trevor Grimes is the lead content strategist at Scrappy ABM, where he builds robust ABM strategies on limited budgets. He brings creative problem-solving skills and an entrepreneurial mindset to content development.