In this episode of the Scrum.org Community Podcast, hosted by Dave West, PSTs Robbin Schuurman and Chris Lukassen discuss their new book, "Practical Product Management for Product Owners." They explore the evolution of the Product Owner role, emphasizing the need for Product Owners to act as true owners of their products. They also discuss future trends, such as the potential for Product Owners in larger organizations to increase their ownership scope, and how advancements in technology, like generative AI and product analytics, will impact the field of product management. Overall, the episode provides valuable insights and practical advice for Product Owners looking to enhance their skills and effectiveness in their roles. Use the code SCRUMORG for 35% off the book through InformIT.