In this episode, Ken sits down with a cruise line supplier: John Devine, President of Michael J. Devine and Associates, a family-run business steeped in the wine industry's tradition. Together, they offer insights into supplying wine to the travel industry, navigating the journey of Michael J. Devine and Associates from family dynamics, to cruise line deals, providing anecdotes and best practice examples along the way. This episode offers the opportunity to understand the business of supplying F&B to cruise lines, and the importance of partnership with cruise line buyers - working together to adapt, finding products that meet everchanging guest expectations. Tune in as John shares insights into relationship-building in the cruise industry, the evolving landscape of wine sales, rising interest into sustainable and low2no wine categories, and current ventures into better-for-you snacks.