Series 5 of Secrets of the Side Hustle is here! On this first episode back Scarlett Russell - entertainment editor for The Sunday Times Style- speaks to Lily Jones, the founder of Lily Vanilli, the bakery brand that went from selling baked goods on a stall in Shoreditch, to creating bespoke cakes for A-list celebrities and brands across the globe. Lily talks about how she persevered through two financial crashes, the mistake she early on which nearly ended her business and why Instagram is the marketing tool that every budding entrepreneur should be using. Find out more about Lily Vanilli here... instagram.com/lily_vanilli_cake/ lilyvanilli.com  https://thelane.co.uk/  Follow The Sunday Times Style: instagram.com/theststyle/ twitter.com/TheSTStyle To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle Producer: Anya Pearce Hosted on Acast. See acast.com/privacy for more information.