This week on the show, Michael Keeling joins me to talk about Amazon and how to create Amazon listings that will result in sales. At some point, your brand has or will consider Amazon as a sales channel. For brands that decide to push Amazon - there is a lot of opportunity for success even if the margins aren’t as great as selling direct. Amazon has quickly become quite difficult due to competition and this episode is going to help you navigate some of the obstacles that you’ll face when you first start selling on Amazon.