This week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on this subject and I really enjoyed our conversation, so if you want to make sure your brand doesn’t fall behind when this happens, don’t miss out on this week’s episode.