This week on the show, Theresa Gardner, Co-Founder of Alyth Active joins me to talk about brick-and-mortar retail and how opening a physical store has actually had a profound impact on their e-commerce success. I thought this topic was so interesting at first, but success in e-commerce really does have everything to do with how you connect with your customers. In this episode, you’ll learn just how important connecting with your customers is and how you can do it too.