Lia Martinez shares the critical skills necessary to network successfully. In this conversation with host Andrew Geary, Lia offers tips and best practices to fully utilize networking to further your career and technical skills. She explains why seven follow-ups (or touches) is the magic number, the importance of establishing credibility early, and how to use note-taking to your advantage. She outlines the unique ways that both introverts and extroverts struggle with networking (and how to address them). Lia also explores why no one can tell if you have confidence (or not) and why approaching each person as an individual treasure chest can unlock career-defining connections. This conversation may seem like a soft skill to ignore, but mastering networking could be the tool that unlocks your next scientific discovery or promotion. Listen to the full archive at https://seg.org/podcast. RELATED LINKS * Watch the entire SEG Near-Surface Geophysics Critical Skills Series - https://www.youtube.com/watch?v=tlZgHYz5DCM&list=PLEIS8l89JCa0-HG0fXn2m7Unz457Fw9rv BIOGRAPHY Lia Martinez is a Geophysical Engineer working with Mount Sopris Instruments in Denver, Colorado. She received her B.Sc. degree in Geophysical Engineering with a minor in Physics from the Colorado School of Mines in 2007. Her Master's thesis in Archaeology at the University of Denver (2008-2010) was completed over two summers by applying ground penetrating radar to a pre-Incan mound site in highland Ecuador. Lia has worked with Mount Sopris Instruments since 2013. Her work includes sales, field training, online marketing, equipment development, and technical support for geophysical borehole instrumentation and software worldwide. Lia speaks Spanish and frequently travels to other countries to teach geophysical logging applications for groundwater, environmental, and mining applications. She is the past Secretary of the Society of Exploration Geophysicists Near Surface Technical Section (SEG NSTS) and past VP-Committees and Member at Large for the Environmental and Engineering Geophysical Society (EEGS). CREDITS Seismic Soundoff explores the depth and usefulness of geophysics for the scientific community and the public. If you want to be the first to know about the next episode, please follow or subscribe to the podcast wherever you listen to podcasts. Two of our favorites are Apple Podcasts and Spotify. If you have episode ideas, feedback for the show, or want to sponsor a future episode, find the "Contact Seismic Soundoff" box at https://seg.org/podcast. Zach Bridges created original music for this show. Andrew Geary hosted, edited, and produced this episode at TreasureMint. The SEG podcast team is Jennifer Cobb, Kathy Gamble, and Ally McGinnis.