Hello lovely yayborhood, hope you’re having a wonderful week! I think we were originally scheduled for a #yaysofourlives episode after last week’s guest (which Ang and I have actually recorded) but as that’s probably our sign off for a short break while we wait for Baby Yay-vidson to arrive, it made more sense to pop this week’s guest in first particularly as she has CARRIED us through the past few weeks.  I’m talking, of course, about the incredible co-founder of The Memo and founder of The Blow, Phoebe Simmonds, who I have been fangirling for many years and am so excited to share with you. If you’ve been anywhere near my socials, you’ll know how heavily I’ve leaned on Phoebe and The Memo during our pregnancy and how much they’ve taken the stress and overwhelm out of preparing for a little one leaving room to fully enjoy and get excited about what’s to come. We’ll cover, of course, how The Memo has absolutely revolutionised an industry that has traditionally and somewhat inexplicably been pretty functional and daggy, making it beautifully aesthetic, carefully curated and user friendly with lifesaving lists – it feels like the Mecca of the baby world! Which makes sense given that’s where Phoebe started off on her incredible pathway to living and breathing brand building which you’ll also hear about taking her from Mecca to LVMH around the world to Benefit Cosmetics and then her own two businesses. The second part is then a Q&A based on yours (and my) questions about some of the biggest decisions when preparing for a new baby – Phoebe gives SUCH valuable advice I was mainly asking questions for myself haha (you might also notice a bit of a sound change – her AirPods died at the perfect interval). We will definitely be needing a follow up part 2 (if not a full series) as we just scratched the surface so stay tuned for that but in the meantime I hope you enjoy this one as much as I did. FOLLOW PHOEBE HERE SHOP THE MEMO HERE THE MEMO SHOPPING LISTS FIND OUT ABOUT THE BLOW HERE + Announcements on Insta at @spoonful_of_sarah + Join our Facebook community here + Subscribe to not miss out on the next instalment of YAY!