For those of us who remember rolling into the year 2000, we recall the whole Y2K period and how it was supposed to bring the world to a screaming halt. Well, it didn’t, and Lisa with her degree in creative industries, media and communications found herself in a successful recruitment role learning more about the online world. Facebook started to become popular around 2006 and she saw it as a fantastic way to feel connected to friends and family. As her children grew and became more independent, she found a niche combining her marketing experience with these new online communities and around the power of micro-influencers. In this podcast we discuss the wonder and importance of online communications and the changing face of social media.Dr. Lisa Harrison is a dedicated Researcher and Educator specializing in the study of Micro-Influencers within the creative industries. Currently associated with the prestigious Queensland University of Technology, she deciphers the dynamics of the digital landscape and elucidates the role of micro-influencers in shaping contemporary culture.Dr. Harrison’s research is particularly notable for her pioneering focus on micro-influencers and their engagement within niche online communities. Her ground-breaking thesis on the subject has provided new and profound insights into the professional practices of micro-influencers.She has developed a comprehensive theoretical model that defines the five dimensions of micro-influence. This model, pivotal in identifying the key skills, knowledge, and capabilities required for effective communication in the modern culture, is an industry game-changer.