Have you ever envisioned a life where each pivot leads you to greater innovation and success? Strap in as we chat with Steve Waddell, the visionary mind behind "Value Pernoers," whose journey from authorship to invention is nothing short of a strategic masterstroke. Waddell, a maverick in the business world, pulls back the curtain on self-publishing, revealing the highs and lows of creating a book that breaks the mold. He digs into the aesthetic details that make a book pop for visual learners and unpacks the method to his madness in scaling a business to the Ink 5000 list thrice over. This episode's not just a talk; it's a treasure trove of insider knowledge from a man who's turned every setback into a setup for a comeback. Prepare to have your entrepreneurial appetite whetted as we step into the realm of creative marketing and strategic alliances. Waddell isn't just an author; he's a seasoned entrepreneur who's danced with reality TV's sharks and emerged victorious in the competitive arena of Steve Harvey's Funderdome. He shares the secret sauce to securing a grand win, including innovative promotion tactics like peer reviews and hosting value-packed summits. Steve translates his business acumen into actionable insights, teaching us to leverage our vulnerabilities into strengths by seeking collaborative expertise. If you're ready to level up your business game and learn from a man who speaks the language of success fluently, this conversation with Steve Waddell is a must-listen. Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki