Since the beginning of 2020, the covid-19 pandemic has brought dramatic changes to the lives of Chinese people. Some lost their jobs, while others found new business opportunities out of the crisis.

Data from the Commerce Ministry shows that there were over 4 million live streaming shows during the first quarter of 2020. Over 100 mayors and village officials joined the trend to sell local agricultural products. As China continues its work of poverty alleviation, the question is how to...