Amazon sellers are constantly navigating through a maze of challenges to ensure their products stand out on the platform. One issue consistently resurfaces to perplex and frustrate sellers: ASIN variation families and their seemingly mysterious behaviors, especially when it comes to merging reviews. In this episode, Chris McCabe & Leah McHugh delve into the perplexing issue of ASIN variation families not merging reviews as they should while also unpacking the nuanced difficulties sellers face— ranging from disappearing reviews to the mismanagement of variation families.