There are many ways travel advisors can market their services to new and existing clients. Terrie Hansen, SVP of marketing for Virtuoso says: "“If you think about it, marketing in its truest form is just an authentic conversation between you and your clients and your prospective clients. And when you view marketing that way, it changes things,” she told Ruthanne Terrero, VP of Luxury Travel Advisor during this informative podcast. “It’s the sharing of knowledge, the sharing of your personality, of who you are," says Hansen, who provides great tips all the way through the podcast, including getting yourself on the local news station and using social media to promote yourself.