“I loved your episode about coping with marketing featuring guest, Mariana Franco. What stood out to me was when you asked, “if the content team cannot be KPI’d how can you justify their work?”, and how Marianna highlighted that businesses need to understand the user journey which leads to conversion, giving the example of how having a well written blog from a content writer followed by links can sway a customer’s decision. - Erin Curran”
er1ng0 via Apple Podcasts ·
Great Britain ·
02/20/24