Want to create a thriving community around your brand? It all starts with selecting a specific audience and crafting engaging content that captures their attention.  In this episode of Served Neat, Jen chats with Madison Paige, a business growth specialist, podcast host, and public speaker. Madison helps brands build a loyal online community so they can stand out and sell out on social media. Building a community is a great way for businesses to ensure success, as it allows customers to feel a sense of connection and loyalty to the brand. From hosting caption contests to creating a voting system, there are plenty of strategies to build a sense of connection among your audience.  Just look at successful brands like Apple, Jeep, and Call Her Daddy's Alex for inspiration! But it's not just about engagement - it's about providing genuine value, dropping your ego, and being transparent with your audience when pivoting your business.  Grab your bourbon and your notebook because Madison Paige is here to help with her invaluable advice!   EPISODE NOTES  Today we discuss:  Engaging your audience through collaborative marketing strategies How brands like Lego, Call Her Daddy, Dough, and many others build a community What it takes to build community through reciprocity and value Navigating a business pivot and enhancing customer experience The benefits of combining personal development and branding for entrepreneurs Plus, SO MUCH MORE!   Connect with Madison Page Follow her on Instagram: @thisismadisonpaige Find her on TikTok: @thisismadisonpaige_ Visit her website for more information: Madison Paige - Business Growth Specialist Listen to her podcast:  Small Business Growth Podcast   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you’re ready to start using PR for your own business, book a call with us!